We developed this fantastic new product according to the very best practice in new product development, but then it fails miserably on the market. What went wrong?
We know all about healthy eating, and we have invested millions in telling consumers what is healthy. Still many consumers have an unhealthy diet. Why is that?
What are the best ways to generate consumer insights?
In this one-day workshop, participants will be acquainted with state-of-the-art techniques for generating insights from an applied perspective.
A conference and a workshop
The hosts will showcase techniques and examples of research that can help understand how consumers behave when it comes to food, and how these techniques can be used in the context of new product development and public policy measures aimed at furthering healthy and sustainable food choices.
This event is putting together the know-how of EIT Food’s partner orgnisations from Aarhus University, VTT and University of Warsaw.
*NOTE* There are a limited number of seats.