Photocredit: Jesper Rais
The MAPP Centre at Aarhus BSS, Aarhus University, invites you to the annual MAPP Conference. The theme of this year’s conference is Marketing Food in International Markets.
Food markets today are characterised by global supply chains and global brands, but at the same time there is an increasing importance of localness and authenticity. Marketing food in international markets therefore requires, more than ever, an in-depth understanding of target markets and the ability to turn that understanding into the right export strategy.
Based on recent research, we look at ways in which we can obtain a better understanding of consumers across export markets and take a closer look at one of the most promising and difficult markets, China. We look at export strategies for organic food to markets both near and far, and will look at the role of information and regulation in exporting.
The programme is designed to provide an inspiring day for everyone interested in exporting food to world markets.
Participation is free.