Corporate Innovation: Difficult and valuable

Collaboration between corporate and startups is difficult but will ultimately both scale the small enterprise and provide the big player with opportunities  – not only within innovation but also marketing, business development, M&A, digital development and HR.

That was the conclusion at the Corporate Innovation event by Danish Food Cluster and Accelerace as a part of the International Food Week DK. Attorneys Bech-Bruun was hosting the afternoon containing presentations, pitch from 6 startups and matchmaking, and where Open Innovation Manager in Arla Foods, Cecilia Lindstöm, shared advice on working with startups as a corporate. Her insights included:

  1. Be specific on the challenges the startups must adress
  2. Be patient – the capabilities for working together needs to grow on both sides
  3. Promote the collaboration internally and see all the colleagues involved in the collaboration as ambassadors

See the presentations from the event:

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2018-11-02T08:42:25+00:00

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